Wednesday, November 11, 2009

Anlit launches probiotic supplement for kids

A probiotic supplement is Anlit's latest new product for children. The supplement, which enhances the health of the immune and digestive systems, was developed in close cooperation with Danisco, a food ingredient company now part of Dupont.

Like many of Anlit's products, the supplement is shaped like a small, bite-size teddy bear and has a vanilla flavor. The active ingredient is HOWARU, a probiotic formulation developed by Danisco.

“We are very proud to co-develop with Danisco a high-value and healthy probiotic product for children,” says Shai Karlinski, vice president of sales and marketing at Anlit. “This move is in line with our mission to build up a market for our supplements for children and become a leading manufacture in this market."

The market for products boosting the immune system is growing, with supplements containing probiotics leading the trend, according to Innova Market Insights. This is partly due to rising fears about a global influenza epidemic.

Anlit's new supplements contains two of the most popular and highly researched types of probiotics -- lactobacillus acidophilus and bifidobacterium. Both strains of probiotics promote the growth of helpful bacteria in the digestive systems, which, in turn, also enhances the immune system and overall health.

The new supplements is certified kosher and contains no artificial flavors or colors.