Anlit Launches Its Advanced Magnesium Supplement for Children

Anlit Advanced Nutrition, Israel, will launch Yomi Magnesium at Finished Products Europe (VitaFoods), Geneva, May 14-16, booth no. 1600. This new, innovative, all-natural magnesium supplement for children is designed specifically to taste great while addressing magnesium deficiency in children ages 5-14.

Magnesium deficiency is a concern for all children, but, according to the European Food Safety Authority (EFSA), deficiency of this critical mineral is more prevalent among children who suffer from ADHD. In turn, magnesium supplementation has been found to ease hyperactive behavior and increase focus and attention, enabling children to concentrate better and think more clearly.

EFSA determined that “a cause-and-effect relationship has been established between the dietary intake of magnesium and contribution to normal psychological functions.” EFSA Article 13 refers to magnesium as supporting bone health, healthy teeth and normal psychological function while reducing tiredness and fatigue.

 “Anlit is committed to providing healthy-yet-tasty supplement solutions, in a child-friendly format, to support optimal growth in children,” says Shai Karlinski, Vice President of Sales and Marketing for Anlit. “Kids are more sensitive than adults to the appearance and texture of food and supplements. While adults can rationalize the necessity of taking supplements that might be unappealing in appearance, taste or texture, children are not bound by such considerations—they like flavorsome products that are smooth, soft and easy to chew.”

Anlit’s gluten-free magnesium supplement for children is sugar-free, easily chewable, and produced with a proprietary microencapsulation technology to overcome taste and texture challenges. It is available in bear or cube-shaped chocolate-like units at 20 supplements per blister-pack. The innovative matrix, made of a unique composition of hydrocolloidal fibers and plant oil, is highly stable and effectively sustains its active ingredients. Yomi Magnesium can be delivered either as a private-label product, or provided directly to drugstores and retail outlets under the Anlit Yomi brand.

According to Nutrition Business Journal, 2009, the children’s products category is estimated at 10% of the global dietary supplement market, and predicted to grow an average of 4%/year until 2017. About 83% of the kid supplements market is devoted to chewables. Best sellers in the category include: immune health, bone health, cognitive health and multivitamins.

“We intend to launch two more supplements for children at VitaFoods,” adds Karlinski. “Our next product will target urinary tract infections (UTI) in children, and our third is a zinc supplement to address symptoms and duration of the common cold and flu.”

Anlit Ltd. is a subsidiary of Ma'abarot Product Group, Israel, a public company traded on the TASE. The company continues to strengthen its competitive lead through cutting-edge advancements and the creation of high-quality products. Anlit Ltd. is an innovative manufacturer of a broad range of dietary supplements developed specifically for children. Anlit products are all-natural, gluten-free and nut-free. All products are GMP, ISO 9001:2000 and HACCP compliant, as well as kosher and halaal certified.

“Sunny” countries at risk for vitamin D deficiencies

Parents in typically sunny regions - Australia, Israel, India, Florida - have long thought that they and their children were getting enough Vitamin D by virtue of having easy access to the sun. Recent research, however, indicates that modern lifestyles combined with increasing awareness about the danger of sun exposure mean that children living in these countries are increasingly at risk to have a vitamin D deficiency.

As Anlit’s Vitamin D researcher and scientific director of Ma’abarot Children’s Health Division, Sigal Tepper, described in a recent article (pg. 38) of Nutraceutical Magazine (NBT), childhood vitamin D deficiency is on the verge of becoming a global pandemic.

Tepper is sounding the alarm for good reason. The effects of not getting enough Vitamin D put children at risk for rickets (a severe disorder which softens bones), hypertension, depression, obesity and asthma! 

According to Tepper, the biggest group at risk are white, breastfed obese children who are protected from the sun through clothing and suncreen. She cites a study from the Albert Einstein College of Medicine which reported that “low vitamin D levels were found to be especially common among children who drank milk less than once a week, or spent more than 4 hours a day watching TV, playing video games or using computers.”

It’s not hard for modern parents to find themselves with children matching these descriptions. Although protecting children from sun and breastfeeding babies yield many other health benefits, parents must find ways to compensate for the resulting vitamin D shortages. 

Sigal recommends three solutions including controlled sun exposure, turning to food sources and dietary supplements. Although all three solutions can improve the situation, only the supplements provide the most precise control over the levels of Vitamin D with the least amount of risk.

Given the very real chance that your children - no matter where you live - might be lacking in Vitamin D, it’s important to take measures to rectify the situation today!  

Anlit to showcase new probiotic products for children at CPhI Worldwide

Anlit Advanced Nutrition Supplements will present new and innovative probiotic products at CPhI Worldwide, which will take place on 9-11 October, 2012 in Madrid, Spain.

Anlit will display new and existing products at the trade fair for pharmaceutical ingredients at Booth 7H30SSP. Among others, the company will present a new, child-friendly supplement for oral health under the name BLIS K12+xסylitol. 

Anlit's participation at CPhI is part of the company’s strategy to expand its presence in Spain and Latin American countries. 

The company has already scheduled several meetings with leading retailers, marketers, pharmaceutical and dietary supplement producers at CPhI.

“CPhI is a great opportunity for Anlit to further expand our presence in Spanish-speaking countries,” said Shai Karlinski, VP marketing at Anlit. "Our products have already enjoyed growing popularity in Eastern Europe and Scandinavia, and there is growing interest in Europe and Latin America.”

Anlit's new product is based on the combination of innovative and patented BLIS K12, the world’s first probiotic for sore throats and ear infections, and xylitol, a natural sweetener that has a unique effect on oral bacteria. 

Anlit's oral health supplement supports the oral health system by providing an innovative, natural and active defense against bacterial imbalance in the mouth, fighting antagonistic bacteria that cause sore throats, ear infections, colds and bad breath. The product can be used either in a private label format or directly in drugstores and retail stores under the Anlit brand name.

Yomi sponsors children’s festival in Jurmala, Latvia

Austrumu Medicina, which distributes Anlit’s Yomi products in Latvia, was the main sponsor of the International Children’s festival RUDAGA, which took place during the summer vacation in the resort town of Jurmala.

The event, which attracted many families from all three Baltic States, received extensive media coverage. 

Activities at the festival included a special workshop, “Coloring with Yomi bears, and a hairdresser offering free haircuts and designs to kids who visited Yomi’s booth. 

Austrumu Medicina is planning to hold a series of other activities for kids in the summer including day camps and other events.

Austrumu Medicina, which is headquartered in Riga, was established in 1991. The company is a wholesaler of medical devices, OTC pharmaceuticals, healthy food supplements and medicinal cosmetics. Austrumu Medicina sells its products in Estonia, Lithuania and Latvia.

Anlit’s products, which are sold by Austrumu Medicina under the Yomi brand name, include: 

• Yomi Probiotic and Prebiotic Fibers 
• Yomi Multivitamin
• Yomi Omega 3 

A recent report published by Euromonitor International indicates that sales of vitamins and dietary supplements in Latvia is constantly growing, mainly through major grocery retailers and direct selling. 

The researchers noted that dietary supplements were expected to witness slightly faster growth over the next five years. This forecast is based upon the growing education of Latvian consumers about daily diets and the possible role of dietary supplements in human metabolism. 

The researchers added that vitamins were expected to have higher sales value mainly due to the strong development of private labels such as Yomi. 

Nutrition Journal praises Israeli food companies for innovative products

An editor from the U.S. based Nutrition Business Journal recently visited Israel to learn more about Israeli food and nutrition companies looking to expand their businesses into the United States and Europe. Admittedly coming with “few expectations”, what he saw during his visit impressed him.

Calling Israel “small but smart”, “a bastion of bioresearch” and a “scientific haven,” he wrote that, “It was very apparent that this culture of scientific rigor also informs the country’s nutrition industry.” 

The author, Connor Link, went on to describe seven mostly advantageous traits that Israeli food and nutrition companies possess that are making them competitive on the global market.

Specifically Link praised Israeli companies for the ability to pinpoint niche products and to redefine product categories with new science. In doing so, he cited Anlit’s innovative chocolate and vanilla bear supplements in blister packs as an example of developing new products within an existing market. He also praised Anlit’s Yomi candy bear line noting that they are now the “number one kids’s supplement on the Israeli market.”

By the NBJ’s own estimates, sales of nutritional supplements in the Middle East have steadily climbed since 2000, experiencing a 2% growth since 2009. 

Link further lauded Anlit for tailoring its products to meet the needs of consumers in Eastern Europe.