Wednesday, May 21, 2014

FPE/Vitafoods Wrap-Up: Enthusiastic Response to Anlit Product Launches

Meeting new prospects at FPE/Vitafoods
Anlit’s participation in the Finished Products Europe/Vitafoods conference was, as always, engaging and productive. We met many colleagues and learned a great deal about current and future industry trends. The conference was a great meeting place for vendors and global players in the pharmaceutical and food supplement industries and afforded us many excellent networking opportunities.

Anlit launched two new products at the conference: our new Fiber Gummy format and High EPA Omega 3 Focus product were featured at the event’s New Products Zone and Tasting Bar. The New Products Zone showcased new products launched by FPE participants. The Tasting Bar gave participants a chance to experience the taste and texture of the new products first hand. The response to both products was very positive with many visitors coming directly from the New Product Zone and Tasting Bar directly to Anlit's booth with inquiries and requests for follow-up discussions.

The new Omega 3 Focus product also drew the attention of the conference professional team that included Anlit's booth in FPE’s ‘Stay Smart’ Innovation Tour. The goal of the tour was to “improve communication and information surrounding the nutritional markets” and we were delighted to have a chance to share our products and knowledge of the latest research in a semi-formal framework.

Mrs. Sigal Tepper, Anlit’s Scientific Director, gave a seminar entitled “Putting it into Practice – Omega 3 in Kids Nutrition” on the last day of the conference. Ms. Tepper spoke of the importance of omega-3s for proper brain growth and development, in particular for children diagnosed with ADHD. The seminar had an intimate atmosphere and the audience was engaged, showing a keen interest in this important topic.

Indeed, the conference was very eventful and productive, however our work has just begun. We look forward to a fruitful year following FPE/Vitafoods conference with many new partners and projects.

Wednesday, May 7, 2014

Omega 3s and Child Nutrition: Challenges and Solutions

How omega 3s function throughout childhood
We are having a great time at the Finished Products Europe/Vitafoods Expo here in Geneva. We’re meeting interesting people and learning a lot about all of the innovations happening in our industry.

If you are at the conference, don’t forget to stop by at our stand, #10030.

Today we will be giving an important seminar at 10:30 am. Sigal Tepper, the Health Division Scientific Director of the Maabarot Group (Anlit’s parent company) will be presenting a talk on the latest research and the importance of omega 3 fatty acids for children entitled: Putting It Into Practice: Omega 3s in Kids’ Nutrition.

Current research demonstrates that omega 3 fatty acids are imperative for proper brain functioning and development. According to WebMD, good sources of omega 3s are flax seeds, walnuts and cold-water oily fish like sardines and salmon.

The main omega 3 fatty acids are DHA and EPA. While DHA plays an important role in baby brain development, as children grown older, EPA starts to play a more dominant role.

But what happens if a child is not particularly fond of flax seeds and sardines? A British Nutrition Foundation (BNF) survey in 2013 revealed that more than 80% of respondents don’t eat two portions of oily fish on a weekly basis and 18% have never eaten fish. Avoidance of foods high in omega 3s can lead to deficiencies which can be traced to cognitive and motor issues in children.

This is why we have developed one of our latest products-- Omega 3 Focus, a delicious high EPA supplement designed specifically to appeal to finicky kids. You can learn more about the product here.

Ms. Tepper will present compelling research regarding these deficiencies and discuss their implications at her talk tomorrow. If you’re at the conference, don’t miss it!

Friday, May 2, 2014

Introducing Anlit’s New Fiber-Rich Children’s Supplements

We are delighted to introduce one of our latest products at the upcoming FinishedProducts Europe/Vitafoods conference in Geneva, Switzerland on May 6-8. It’s our new fiber-rich, calorie-reduced pectin gummy carrier.
Why fiber? A fiber-rich diet is essential to good health. According to the Mayo Clinic, fiber has been linked to lower rates of diabetes, obesity and even asthma. Moreover, fiber promotes satiety and so prevents overeating while helping to keep the digestive system in proper working order.

Of course, the best way to increase fiber consumption in children’s diets is by encouraging them to eat fiber-rich food such as fresh fruit and vegetables, nuts, whole grains and legumes. A high-fiber food is one that has 5 grams or more of fiber per serving and a good source of fiber is one that provides 2.5 to 4.9 grams per serving. Luckily, child-friendly foods like apples, bananas and berries are on the list of high-fiber foods.

However, getting enough daily fiber can be challenging for most adults, let alone children who can be quite picky eaters. Anlit’s new pectin gummy carrier contains 20% nutritional fiber. The carrier is also calorie-reduced and contains natural agave syrup which has a low glycemic index. The launch product for this carrier is a multivitamin supplement, however our plan is to introduce additional active ingredients using this carrier in the future.

Come experience this innovative product that takes the pectin gummy format to a whole new level at the upcoming FPE/Vitafoods conference. It will be featured at the New Products Zone and at the TastingBar.

Visit us at stand number 10030 to sample this and other Anlit products. We will also be happy to answer any further questions you may have.

For more information about our new fiber-rich, reduced-calorie pectin gummy carrier, click here.