Monday, April 13, 2009

Popular Yomi omega 3 supplement to hit European market

Anlit's Yomi yogurt-based children's omega 3 supplement will soon be sold in Europe. The bear-shaped chewable capsules look like candy and appeal to children, and have been on the Israeli market for some time.

"Our challenge was to create a product with omega 3 that kids would like to eat,” says Shai Karlinski, vice president of marketing for Anlit. “Following the success this supplement received in Israel, we decided to market it also to leading retailers and to dietary supplement and food companies in Europe.”

Omega 3 is very important to children, whose brains are rapidly developing. Not only is omega 3 needed for normal brain development and function, but adequate amounts of omega 3 have been shown to decrease symptoms association with Attention Deficit Hyperactivity Disorder.  About 7% of children around the world have ADHD, many of them in Western countries, where diets often lack sufficient omega 3.

Children often do not like the foods containing higher levels of omega 3, including fish, flax seeds and walnuts.

“Children in particular are sensitive to taste and smell, and don’t necessarily care about eating healthy foods”, explains Karlinski. “With Yomi from Anlit, we can offer parents a delicious yogurt supplement that is bear-designed, contains omega 3 and that kids would love.”

Like all of Anlit's products for children, the supplements do not contain preservatives or artificial flavors and colors and are certified kosher.