Tuesday, May 1, 2012

Anlit to showcase Sambucus Nigra and Vitamin D gummy bear at Vitafoods Europe 2012

Anlit Advanced Nutrition Supplements will present new and innovative products at Vitafoods Europe 2012, which will take place May 22–24, 2012 in Geneva, Switzerland.

Anlit will showcase new and existing products at the FPE Finished Products Expo at Stand 3500. The company will present, among others, two new products aimed at improving children’s wellbeing:

 - Sambucus Nigra – The powerful antioxidants in Sambucus Nigra boost the immune system against coughs, colds, flu and bacterial and viral infections. Anlit’s delicious new pectin-based gummy bears contain highly concentrated Sambucus Nigra extract, with added rosehip extract to intensify effectiveness.

- Vitamin D – Vitamin D is critical for improving calcium absorption in the body and for maintaining healthy teeth and bones.

“Vitafoods Europe presents an excellent opportunity for Anlit to present its innovative products to European distributors who wish to sell unique products under their own brand name,” said Shai Karlinski, VP marketing at Anlit. “Drug store chains, drug and dietary supplements manufacturers and distributors are invited to get a first-hand impression of our condition-specific tasty dietary supplements which can be specifically tailored to their local needs.”

Anlit’s products can also be tasted at the FPE Tasting Bar, at which the company’s “Sweet Dreams” dairy-based supplement with lactium last year won the award for best-tasting finished product.