Wednesday, May 23, 2012

Anlit expands presence in Western Europe

Anlit Advanced Nutrition Supplements is expanding its presence in the European market.

Anlit is currently in advanced negotiations with potential business partners in Scandinavia, Eastern Europe and Russia, who are interested in selling Anlit’s vitamins, minerals and dietary supplements for children under their own brand names.

As part of the company’s efforts, Anlit’s management will meet with potential clients at the Vitafoods Europe 2012 trade show, which will take place May 22–24, 2012 in Geneva, Switzerland. 
Anlit will showcase new and existing products at the FPE Finished Products Expo at Stand 3500.

Anlit’s series of Omega 3 chewable fishes for kids will also be showcased by Ocean Nutrition, a leading producer of fish oil Omega 3, at the company’s stand 2034 at Vitafoods.

The Omega 3 DHA + EPA fishes, which are free of preservatives, gluten and trans fats, are packaged safely in individually sealed blisters to ensure prolonged stability. The product is a collaboration between Anlit and Ocean Nutrition, which was acquired last week for $540 million by Dutch multi-national company DSM. It is based on Anlit’s proprietary blister bear and Ocean Nutrition’s Omega 3 oil.

Anlit recently signed new partnerships with companies in Poland and Finland in line with the company’s strategy of strengthening its European network.