Monday, December 9, 2013

The CPhI Worldwide exhibit in Europe

The CPhI Worldwide exhibit in Europe is one of the world's leading pharma events. Representatives from all over the world gather at CPhI to learn of new innovations, present their products, and meet their overseas counterparts.
This year's exhibit was held in Frankfurt on October 22-24.
CPhI is the place to be for those who want to learn of the latest developments and future trends in the pharma market. An interesting topic in this year's exhibit was natural extracts with the Natural Extracts Zone featuring cosmetics, dietary supplements and nutraceutical products made of natural ingredients.
The growing importance of nutrition supplements in the pharma world was evident in one of the central in-focus discussions at CPHI, discussing the choice between natural and pharmaceutical products, highlighting the differences between the US and Europe. In the US, herbal medicines are classified as dietary supplements and so require no regulatory approval. In Europe, the regulatory status of a natural product and the amount of safety and efficacy proof the producer must provide is determined on a case-by-case basis, based mostly on the use-history of the natural ingredient within the European Union.
Anlit has been exhibiting in CPhI in recent years. This year we focused on Cognitive Development with 2 new products:
  • Concentrated Omega 3 - Omega 3 has been found to be of high importance to the cognitive development of the child's brain. While this fact has been known for a while, the taste of Omega 3 oil has proved to be a real challenge when it comes to kids. Anlit has leveraged its delicious Kidi Bites matrix in order to offer a Concentrated Omega3 product (EPA + DHA) that maintains a superior taste that kids love.
  • Magnesium - Magnesium has been found to ease hyperactive behavior and increases focus and attention, enabling children to think more clearly and concentrate better. EFSA has found that "a cause and effect relationship has been established between the dietary intake of magnesium and contribution to normal psychological function". Anlit's new product, of the Kidi Bites product family, provides children with a delicious way to supplement their diet with Magnesium.
Anlit's presence at the conference, showcasing a wide range of products, along with a strong on-line presence as one of the sponsors of CPhI official mobile application, led to great interest in cooperation from across the globe, and it is now our goal to leverage our participation in CPHI and make our innovative products available in new countries and regions.

Read more about CPhI in its official website:
And learn more about the exhibit's events in its daily newsletter

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