Wednesday, September 5, 2012

Yomi sponsors children’s festival in Jurmala, Latvia

Austrumu Medicina, which distributes Anlit’s Yomi products in Latvia, was the main sponsor of the International Children’s festival RUDAGA, which took place during the summer vacation in the resort town of Jurmala.

The event, which attracted many families from all three Baltic States, received extensive media coverage.
Activities at the festival included a special workshop, “Coloring with Yomi bears, and a hairdresser offering free haircuts and designs to kids who visited Yomi’s booth.
Austrumu Medicina is planning to hold a series of other activities for kids in the summer including day camps and other events.
Austrumu Medicina, which is headquartered in Riga, was established in 1991. The company is a wholesaler of medical devices, OTC pharmaceuticals, healthy food supplements and medicinal cosmetics. Austrumu Medicina sells its products in Estonia, Lithuania and Latvia.

Anlit’s products, which are sold by Austrumu Medicina under the Yomi brand name, include:

A recent report published by Euromonitor International indicates that sales of vitamins and dietary supplements in Latvia is constantly growing, mainly through major grocery retailers and direct selling.

The researchers noted that dietary supplements were expected to witness slightly faster growth over the next five years. This forecast is based upon the growing education of Latvian consumers about daily diets and the possible role of dietary supplements in human metabolism.

The researchers added that vitamins were expected to have higher sales value mainly due to the strong development of private labels such as Yomi.