Thursday, April 12, 2012

Anlit teams with Axellus to launch lactose free probiotic to improve immune health of lactose intolerance children

Anlit Advanced Nutrition Supplements will add a probiotics lactose free supplement for the whole family to the line of food supplements offered in the Finnish market by Axellus Oy, a leading marketer of health supplements in Finland and part of the Nordic region’s market leader Axellus Group.

The new chewable probiotic lactose-free supplement was developed especially for the Finnish market. It will be sold in Finland under the brand name Sana-sol, which is targeted for family use.

“Lactic acid bacteria which you can eat without water is very useful for Finns when we go to the summer cottages by the lakes in summer time or when travelling abroad and defending the body against the new kind of bacteria,” said Axellus Oy’s managing director Kari Haapakorva.

The new supplement was developed by Anlit to meet the growing demand for products for those who suffer from lactose intolerance, representing some 20 percent of Finland’s population. The Finish market for probiotic products is estimated at some 20 million euro annually.

“Axellus presented us with the need to come up with lactose-free probiotic for those who suffer from lactose intolerance,” said Shai Karlinski, VP marketing at Anlit. “This is a great opportunity for us to further expand our successful partnership with Axellus and strengthen our offerings in the rapidly developing Finnish market.”

The chewable dairy free probiotic supplement promotes healthy intestinal microflora, thereby improving overall intestinal and immune health. It is delivered in white chocolate-flavored blister-pack cubes.