Yomi sponsors children’s festival in Jurmala, Latvia

Austrumu Medicina, which distributes Anlit’s Yomi products in Latvia, was the main sponsor of the International Children’s festival RUDAGA, which took place during the summer vacation in the resort town of Jurmala.

Nutrition Journal praises Israeli food companies for innovative products

An editor from the U.S. based Nutrition Business Journal recently visited Israel to learn more about Israeli food and nutrition companies looking to expand their businesses into the United States and Europe. Admittedly coming with “few expectations”, what he saw during his visit impressed him.

Yomi vitamins and supplements coming to Poland

Anlit Advanced Nutrition Supplements trademark bear-shaped Yomi vitamins and supplements for children are coming to the Polish market.  Anlit will distribute all of its Yomi products through Polish company Laboratoria Natury, also owned by parent company Maabarot Products.

Yomi Dietary Supplement

The market for supplements continues to grow in Poland, at about 9% to 15% a year, according to PMR Publications.  The growth stems from growing interest in self-treatment options, a healthier lifestyle and herb-based products.

“The launch of Anlit’s products in Poland is in line with our strategy of further strengthening our hold in the rapidly developing Central and Eastern European market,” says Shai Karlinski, vice president of marketing at Anlit. “Demand in the Polish market is growing fast as parents are looking for high quality, tasty and easy–to-use supplements to help improve their kid’s health and nutrition.”

Anlit's products are currently distributed in 15 countries around the world. They target needs such anemia, immune system development and brain development. Supplements include ingredients such as vitamin C, iron and other unique nutritional compounds specially developed by Anlit and its partners. The Yomi line of products comes in bear-shaped chewable tablets, flavored with chocolate and vanilla.

Popular Yomi omega 3 supplement to hit European market

Anlit's Yomi yogurt-based children's omega 3 supplement will soon be sold in Europe. The bear-shaped chewable capsules look like candy and appeal to children, and have been on the Israeli market for some time.

"Our challenge was to create a product with omega 3 that kids would like to eat,” says Shai Karlinski, vice president of marketing for Anlit. “Following the success this supplement received in Israel, we decided to market it also to leading retailers and to dietary supplement and food companies in Europe.”

Omega 3 is very important to children, whose brains are rapidly developing. Not only is omega 3 needed for normal brain development and function, but adequate amounts of omega 3 have been shown to decrease symptoms association with Attention Deficit Hyperactivity Disorder.  About 7% of children around the world have ADHD, many of them in Western countries, where diets often lack sufficient omega 3.

Children often do not like the foods containing higher levels of omega 3, including fish, flax seeds and walnuts.

“Children in particular are sensitive to taste and smell, and don’t necessarily care about eating healthy foods”, explains Karlinski. “With Yomi from Anlit, we can offer parents a delicious yogurt supplement that is bear-designed, contains omega 3 and that kids would love.”

Like all of Anlit's products for children, the supplements do not contain preservatives or artificial flavors and colors and are certified kosher.