Anlit – providing kids with supplements and more

Children's deficiency in vitamins and minerals can have strong negative impact on their daily functioning and long-term development. Nutritional supplements are intended to providing children with the nutritional elements that they lack.

The CPhI Worldwide exhibit in Europe

The CPhI Worldwide exhibit in Europe is one of the world's leading pharma events. Representatives from all over the world gather at CPhI to learn of new innovations, present their products, and meet their overseas counterparts.

Kids in “Sunny” countries at risk of vitamin D deficiency

In typically sunny regions - Australia, Israel, India, Florida - parents have long thought that they and their children were getting enough Vitamin D by virtue of having easy access to the sun. Recent research, however, indicates that modern lifestyles combined with increasing awareness to the danger of sun exposure mean that children living in these countries are increasingly at risk of having vitamin D deficiency.

Anlit to showcase new probiotic products for children at CPhI Worldwide

Anlit Advanced Nutrition Supplements will present new and innovative probiotic products at CPhI Worldwide, which will take place on 9-11 October, 2012 in Madrid, Spain.

Yomi sponsors children’s festival in Jurmala, Latvia

Austrumu Medicina, which distributes Anlit’s Yomi products in Latvia, was the main sponsor of the International Children’s festival RUDAGA, which took place during the summer vacation in the resort town of Jurmala.

Anlit's probiotic supplement to be sold in Croatia under Milsing's brand

Milsing, a leading Croatian provider of health food and dietary supplements, will begin distributing in Croatia a new probiotic supplement for kids developed by Anlit Advanced Nutrition Supplements.

Anlit products greeted with enthusiasm at Vitafoods Europe 2012

Hundreds of participants at Vitafoods Europe 2012 visited Anlit Advanced Nutrition Supplements stand during the large trade show that took place in Geneva in May.

Anlit expands presence in Western Europe

Anlit Advanced Nutrition Supplements is expanding its presence in the European market.

Anlit is currently in advanced negotiations with potential business partners in Scandinavia, Eastern Europe and Russia, who are interested in selling Anlit’s vitamins, minerals and dietary supplements for children under their own brand names.

Anlit to present food nutrition gummy bears at FPE’s Tasting Bar

Anlit Advanced Nutrition Supplements will offer its new Sambucus Nigra gummy bears at the FPE Finished Products Expo Tasting bar.

Anlit to showcase Sambucus Nigra and Vitamin D gummy bear at Vitafoods Europe 2012

Anlit Advanced Nutrition Supplements will present new and innovative products at Vitafoods Europe 2012, which will take place May 22–24, 2012 in Geneva, Switzerland.

Anlit will showcase new and existing products at the FPE Finished Products Expo at Stand 3500. The company will present, among others, two new products aimed at improving children’s wellbeing:

 - Sambucus Nigra – The powerful antioxidants in Sambucus Nigra boost the immune system against coughs, colds, flu and bacterial and viral infections. Anlit’s delicious new pectin-based gummy bears contain highly concentrated Sambucus Nigra extract, with added rosehip extract to intensify effectiveness.

- Vitamin D – Vitamin D is critical for improving calcium absorption in the body and for maintaining healthy teeth and bones.

“Vitafoods Europe presents an excellent opportunity for Anlit to present its innovative products to European distributors who wish to sell unique products under their own brand name,” said Shai Karlinski, VP marketing at Anlit. “Drug store chains, drug and dietary supplements manufacturers and distributors are invited to get a first-hand impression of our condition-specific tasty dietary supplements which can be specifically tailored to their local needs.”

Anlit’s products can also be tasted at the FPE Tasting Bar, at which the company’s “Sweet Dreams” dairy-based supplement with lactium last year won the award for best-tasting finished product.

Anlit teams with Axellus to launch lactose free probiotic to improve immune health of lactose intolerance children

Anlit Advanced Nutrition Supplements will add a probiotics lactose free supplement for the whole family to the line of food supplements offered in the Finnish market by Axellus Oy, a leading marketer of health supplements in Finland and part of the Nordic region’s market leader Axellus Group.

The new chewable probiotic lactose-free supplement was developed especially for the Finnish market. It will be sold in Finland under the brand name Sana-sol, which is targeted for family use.

“Lactic acid bacteria which you can eat without water is very useful for Finns when we go to the summer cottages by the lakes in summer time or when travelling abroad and defending the body against the new kind of bacteria,” said Axellus Oy’s managing director Kari Haapakorva.

The new supplement was developed by Anlit to meet the growing demand for products for those who suffer from lactose intolerance, representing some 20 percent of Finland’s population. The Finish market for probiotic products is estimated at some 20 million euro annually.

“Axellus presented us with the need to come up with lactose-free probiotic for those who suffer from lactose intolerance,” said Shai Karlinski, VP marketing at Anlit. “This is a great opportunity for us to further expand our successful partnership with Axellus and strengthen our offerings in the rapidly developing Finnish market.”

The chewable dairy free probiotic supplement promotes healthy intestinal microflora, thereby improving overall intestinal and immune health. It is delivered in white chocolate-flavored blister-pack cubes.

Vitamin D supplement linked to fewer stress fractures in teenage girls

A study published earlier this month has conclusively tied the consumption of Vitamin D to fewer stress fractures in teenage girls. This information is crucially important for young woman, who in today’s modern era, are partaking in competitive sports more than ever before and as result are incurring more serious injuries.

Specifically the study found that girls with the highest intake of vitamin D were 52 percent less likely to incur a stress fracture than those grouped with the lowest intake of the vitamin.

Notably, Dr. K Sonneville, one of the lead doctors on the study recommended that young women take a Vitamin D supplement because it is difficult to get the necessary amount solely through food.

Fortunately, Anlit’s supplements provide 400 International Units to help reach young women reach the 600 IU daily intake of Vitamin D recommended by the Institute of Medicine.

Doctors have taken note of Vitamin D’s growing importance in recent years. Dr. Daniel Green, who has studied stress fractures in adolescent athletes at the Hospital for Special Surgery in New York told Reuters Health that,

"Three or four years ago we rarely asked our patients about their vitamin D intake and rarely checked their vitamin D level. Now, that conversation is happening on a daily basis."

Although, the study could not go so far as to conclude that Vitamin D will prevent stress fractures, one thing is now perfectly clear: The benefits of Vitamin D, which were one thought to be ambiguous, are proving to be vital to health of our children. 

Yomi vitamins and supplements coming to Poland

Anlit Advanced Nutrition Supplements trademark bear-shaped Yomi vitamins and supplements for children are coming to the Polish market.  Anlit will distribute all of its Yomi products through Polish company Laboratoria Natury, also owned by parent company Maabarot Products.

Yomi Dietary Supplement

The market for supplements continues to grow in Poland, at about 9% to 15% a year, according to PMR Publications.  The growth stems from growing interest in self-treatment options, a healthier lifestyle and herb-based products.

“The launch of Anlit’s products in Poland is in line with our strategy of further strengthening our hold in the rapidly developing Central and Eastern European market,” says Shai Karlinski, vice president of marketing at Anlit. “Demand in the Polish market is growing fast as parents are looking for high quality, tasty and easy–to-use supplements to help improve their kid’s health and nutrition.”

Anlit's products are currently distributed in 15 countries around the world. They target needs such anemia, immune system development and brain development. Supplements include ingredients such as vitamin C, iron and other unique nutritional compounds specially developed by Anlit and its partners. The Yomi line of products comes in bear-shaped chewable tablets, flavored with chocolate and vanilla.

Ocean Nutrition presents Anlit's omega 3 chewable fishes at FI Europe 2011 in Paris

Ocean Nutrition, a leading producer of fish oil omega 3, has presented at the Food Ingredients (FI) Europe Conference 2011 in Paris a new series of omega 3 chewable fishes for kids, developed by Anlit Advanced Nutritional Supplements.

During the conference, which took place from 29 November to1 December, Ocean Nutrition showcased the Omega 3 DHA + EPA Fishes, which are free of preservatives, gluten and trans and are packaged safely in individually sealed blisters to ensure prolonged stability. This product is the result of collaboration between Anlit and Ocean Nutrition based on Anlit's proprietary blister bear and Ocean Nutrition's omega 3 oil.

Over the three days, the FI show featured 1,200 exhibitors from 65 countries. More than 23,600 food professionals from 127 countries visited the show, making it the most attended FI exhibition to date.

Ocean Nutrition is the world’s largest Omega 3 EPA/DHA solutions provider with a pioneering approach to wellness through innovation. Headquartered in Dartmouth, Nova Scotia, Canada, the company has created the leading Research & Development platform in the industry and operates the largest privately-owned marine research and development facility in North America. 

Anlit introduces probiotic supplement to prevent ear, throat infections

Anlit's latest development is a probiotic supplement to help prevent sore throats, colds and ear infections in children.

In collaboration with international food ingredient company Frutarom, Anlit's newest product is based on BLIS K12, a probiotic that targets harmful bacteria in the mouth that cause sore throats, ear infections and colds--all conditions that often plague small children.

Researchers have been studying BLIS K12 for the past 30 years. They have shown that children whose bodies naturally contain this strain of probiotic have 50 percent fewer instances of sore throats. In another study among children who are candidates for surgically implanted tubes in their ears to prevent recurring infections, BLIS K12 also appeared to reduce the number of ear infections.

“BLIS K12 is an oral probiotic with excellent safety," says Shai Karlinski, vice president of sales and marketing at Anlit. With ear infections being the most common reason for doctor visits among children, the new supplement is a significant development, Karlinski says.

"Consuming one child-friendly, bear-shaped supplement each day can help prevent common ear infections and sore throats in children," he says.

The new supplement shaped like a bite-size bear, sweetened with a natural sugar substitute and natural vanilla flavor. It is also certified kosher.

Anlit's Sweet Dreams sleep-aid supplement wins award for taste

Anlit's Sweet Dreams dairy-based supplement to help children sleep better won the award for best-tasting finished product at the recent VitaFoods Europe and Finished Product Expo in Geneva.

The Sweet Dreams supplement is shaped like a small teddy bear and tastes like vanilla yogurt. The supplement uses a milk-based derivative called Lactium, developed by French company Ingredia Nutritional.

Lactium was developed based on research showing that babies are calmer after drinking milk. Lactium is a bioactive ingredient that also encourages calmness and has been shown to help children sleep in several clinical studies during the past decade.

"Anlit is very proud of the award. It reflects our mission to become the most innovative dietary supplement company in the industry," says Shai Karlinski, vice president of sales and marketing at Anlit. "This is a good example of Anlit’s ability to create forward-thinking solutions for children, combining health with great taste for results that are sure to be a success in the market.”

The supplement is intended for children between the ages of 1 and 14 who have trouble falling asleep at night. Children often have trouble falling asleep due to stress they have experienced during the day. This leads to a cycle of stress because when children haven't slept enough they are more vulnerable to further stress and anxiety, according to medical research.

The Sweet Dreams supplement is intended to break this cycle. Sweet Dreams is sugar-free and does not contain any artificial colors or preservatives. It is also certified kosher.

Anlit partner with Polish company Polpharma to market vitamins for kids

Anlit's new all-natural vitamins for babies and toddlers will soon join Poland's growing market for children's dietary supplements.

Polish company Polpharma will exclusively market the children's vitamins and they will be available at pharmacies throughout Poland, according to a recently signed agreement. The vitamins, which taste good, will join Polpharma's Acidolac line of supplements for babies.

Anlit has confidence that Polpharma, through its Medana subsidiary, will successfully market and sell the vitamins, which contain no artificial flavors or colors. Polpharma's Medana unit specializes in marketing and selling vitamins and other natural supplements.

“We are convinced that Polpharma, with the firm reputation it built over the decades and its very strong presence in the dietary supplements market, offers added-value products and services," says Shai Karlinski, vice president of marketing for Anlit. "This is an important parameter in choosing a partner to market our products."

Polpharma is also excited about the marketing agreement and sees it bringing new opportunities.

“The Anlit supplement line for children presents an innovative concept in combining great taste with wellness benefits,” says Krzysztof Jakubiak, director of public relations at Polpharma. "It complements our Acidolac line for babies and enables us to target the children market as well.”

In addition to being marketed by an established supplement company, Anlit's children's line will enter an expanding market for supplements. Poland's market for supplements is growing between 12% and 15% a year, despite the economic downturn, according to a study by PMR Publications. 

The vitamins are certified kosher and do not contain preservatives.

Anlit launches probiotic supplement for kids

A probiotic supplement is Anlit's latest new product for children. The supplement, which enhances the health of the immune and digestive systems, was developed in close cooperation with Danisco, a food ingredient company now part of Dupont.

Like many of Anlit's products, the supplement is shaped like a small, bite-size teddy bear and has a vanilla flavor. The active ingredient is HOWARU, a probiotic formulation developed by Danisco.

“We are very proud to co-develop with Danisco a high-value and healthy probiotic product for children,” says Shai Karlinski, vice president of sales and marketing at Anlit. “This move is in line with our mission to build up a market for our supplements for children and become a leading manufacture in this market."

The market for products boosting the immune system is growing, with supplements containing probiotics leading the trend, according to Innova Market Insights. This is partly due to rising fears about a global influenza epidemic.

Anlit's new supplements contains two of the most popular and highly researched types of probiotics -- lactobacillus acidophilus and bifidobacterium. Both strains of probiotics promote the growth of helpful bacteria in the digestive systems, which, in turn, also enhances the immune system and overall health.

The new supplements is certified kosher and contains no artificial flavors or colors.

Popular Yomi omega 3 supplement to hit European market

Anlit's Yomi yogurt-based children's omega 3 supplement will soon be sold in Europe. The bear-shaped chewable capsules look like candy and appeal to children, and have been on the Israeli market for some time.

"Our challenge was to create a product with omega 3 that kids would like to eat,” says Shai Karlinski, vice president of marketing for Anlit. “Following the success this supplement received in Israel, we decided to market it also to leading retailers and to dietary supplement and food companies in Europe.”

Omega 3 is very important to children, whose brains are rapidly developing. Not only is omega 3 needed for normal brain development and function, but adequate amounts of omega 3 have been shown to decrease symptoms association with Attention Deficit Hyperactivity Disorder.  About 7% of children around the world have ADHD, many of them in Western countries, where diets often lack sufficient omega 3.

Children often do not like the foods containing higher levels of omega 3, including fish, flax seeds and walnuts.

“Children in particular are sensitive to taste and smell, and don’t necessarily care about eating healthy foods”, explains Karlinski. “With Yomi from Anlit, we can offer parents a delicious yogurt supplement that is bear-designed, contains omega 3 and that kids would love.”

Like all of Anlit's products for children, the supplements do not contain preservatives or artificial flavors and colors and are certified kosher.