Showing posts with label Shai Karlinski. Show all posts
Showing posts with label Shai Karlinski. Show all posts

Thursday, September 20, 2012

Wednesday, July 25, 2012

Thursday, April 12, 2012

Anlit teams with Axellus to launch lactose free probiotic to improve immune health of lactose intolerance children

Anlit Advanced Nutrition Supplements will add a probiotics lactose free supplement for the whole family to the line of food supplements offered in the Finnish market by Axellus Oy, a leading marketer of health supplements in Finland and part of the Nordic region’s market leader Axellus Group.

The new chewable probiotic lactose-free supplement was developed especially for the Finnish market. It will be sold in Finland under the brand name Sana-sol, which is targeted for family use.

“Lactic acid bacteria which you can eat without water is very useful for Finns when we go to the summer cottages by the lakes in summer time or when travelling abroad and defending the body against the new kind of bacteria,” said Axellus Oy’s managing director Kari Haapakorva.

The new supplement was developed by Anlit to meet the growing demand for products for those who suffer from lactose intolerance, representing some 20 percent of Finland’s population. The Finish market for probiotic products is estimated at some 20 million euro annually.

“Axellus presented us with the need to come up with lactose-free probiotic for those who suffer from lactose intolerance,” said Shai Karlinski, VP marketing at Anlit. “This is a great opportunity for us to further expand our successful partnership with Axellus and strengthen our offerings in the rapidly developing Finnish market.”

The chewable dairy free probiotic supplement promotes healthy intestinal microflora, thereby improving overall intestinal and immune health. It is delivered in white chocolate-flavored blister-pack cubes.

Tuesday, March 6, 2012

Yomi vitamins and supplements coming to Poland

Anlit Advanced Nutrition Supplements trademark bear-shaped Yomi vitamins and supplements for children are coming to the Polish market.  Anlit will distribute all of its Yomi products through Polish company Laboratoria Natury, also owned by parent company Maabarot Products.

Yomi Dietary Supplement
The market for supplements continues to grow in Poland, at about 9% to 15% a year, according to PMR Publications.  The growth stems from growing interest in self-treatment options, a healthier lifestyle and herb-based products.

“The launch of Anlit’s products in Poland is in line with our strategy of further strengthening our hold in the rapidly developing Central and Eastern European market,” says Shai Karlinski, vice president of marketing at Anlit. “Demand in the Polish market is growing fast as parents are looking for high quality, tasty and easy–to-use supplements to help improve their kid’s health and nutrition.”

Anlit's products are currently distributed in 15 countries around the world. They target needs such anemia, immune system development and brain development. Supplements include ingredients such as vitamin C, iron and other unique nutritional compounds specially developed by Anlit and its partners. The Yomi line of products comes in bear-shaped chewable tablets, flavored with chocolate and vanilla.

Wednesday, September 7, 2011

Anlit introduces probiotic supplement to prevent ear, throat infections

Anlit's latest development is a probiotic supplement to help prevent sore throats, colds and ear infections in children.

In collaboration with international food ingredient company Frutarom, Anlit's newest product is based on BLIS K12, a probiotic that targets harmful bacteria in the mouth that cause sore throats, ear infections and colds--all conditions that often plague small children.

Researchers have been studying BLIS K12 for the past 30 years. They have shown that children whose bodies naturally contain this strain of probiotic have 50 percent fewer instances of sore throats. In another study among children who are candidates for surgically implanted tubes in their ears to prevent recurring infections, BLIS K12 also appeared to reduce the number of ear infections.

“BLIS K12 is an oral probiotic with excellent safety," says Shai Karlinski, vice president of sales and marketing at Anlit. With ear infections being the most common reason for doctor visits among children, the new supplement is a significant development, Karlinski says.

"Consuming one child-friendly, bear-shaped supplement each day can help prevent common ear infections and sore throats in children," he says.

The new supplement shaped like a bite-size bear, sweetened with a natural sugar substitute and natural vanilla flavor. It is also certified kosher.

Tuesday, May 10, 2011

Anlit's Sweet Dreams sleep-aid supplement wins award for taste

Anlit's Sweet Dreams dairy-based supplement to help children sleep better won the award for best-tasting finished product at the recent VitaFoods Europe and Finished Product Expo in Geneva.

The Sweet Dreams supplement is shaped like a small teddy bear and tastes like vanilla yogurt. The supplement uses a milk-based derivative called Lactium, developed by French company Ingredia Nutritional.

Lactium was developed based on research showing that babies are calmer after drinking milk. Lactium is a bioactive ingredient that also encourages calmness and has been shown to help children sleep in several clinical studies during the past decade.

"Anlit is very proud of the award. It reflects our mission to become the most innovative dietary supplement company in the industry," says Shai Karlinski, vice president of sales and marketing at Anlit. "This is a good example of Anlit’s ability to create forward-thinking solutions for children, combining health with great taste for results that are sure to be a success in the market.”

The supplement is intended for children between the ages of 1 and 14 who have trouble falling asleep at night. Children often have trouble falling asleep due to stress they have experienced during the day. This leads to a cycle of stress because when children haven't slept enough they are more vulnerable to further stress and anxiety, according to medical research.

The Sweet Dreams supplement is intended to break this cycle. Sweet Dreams is sugar-free and does not contain any artificial colors or preservatives. It is also certified kosher.

Tuesday, April 12, 2011

Anlit launches Lactium based supplement to help children sleep better

Anlit has partnered with French company Ingredia Nutritional to launch a new supplement designed to help children sleep better at night.

The supplement, Sweet Dreams, uses a milk-based derivative called Lactium developed by Ingredia Nutritional. The supplement, in the shape of a bite-size vanilla-flavored teddy bear, is intended for children between the ages of 1 and 14.

Lactium was developed based on research showing that babies are calmer after drinking milk. Lactium is a bioactive ingredient that also encourages calmness and has been shown to help children sleep in several clinical studies during the past decade.

“Lactium can improve sleep quality and duration” says Alain Baniel, manager of research and development at Ingredia. "This is vital when it comes to children, who need long and restful sleep during their growth period."

Children often have trouble sleeping at night because of stress experienced during the day. This causes a vicious cycle because lack of sleep then contributes to more stress the following day. The Sweet Dreams supplement is meant to break that cycle, reducing stress for both children and their parents.

“Sweet Dreams is an outstanding product in a friendly delivery format designed to cope with sleeping disorders of children,” says Shai Karlinski, vice president of sales and marketing at Anlit.

“Partnering with leading functional ingredients companies worldwide like Ingredia Nutritional, using our propriety child friendly delivery system, is an integral part of our strategy," Karlinski adds.

Anlit will begin marketing the supplement to both retailers and producers of nutritional products.

Like all of Anlit's products for children, Sweet Dreams is free of sugar and preservatives.

Ingredia Nutritional is part of Ingredia S.A., a global market leader in the production of dairy ingredients.

Tuesday, January 26, 2010

Anlit partner with Polish company Polpharma to market vitamins for kids

Anlit's new all-natural vitamins for babies and toddlers will soon join Poland's growing market for children's dietary supplements.

Polish company Polpharma will exclusively market the children's vitamins and they will be available at pharmacies throughout Poland, according to a recently signed agreement. The vitamins, which taste good, will join Polpharma's Acidolac line of supplements for babies.

Anlit has confidence that Polpharma, through its Medana subsidiary, will successfully market and sell the vitamins, which contain no artificial flavors or colors. Polpharma's Medana unit specializes in marketing and selling vitamins and other natural supplements.

“We are convinced that Polpharma, with the firm reputation it built over the decades and its very strong presence in the dietary supplements market, offers added-value products and services," says Shai Karlinski, vice president of marketing for Anlit. "This is an important parameter in choosing a partner to market our products."

Polpharma is also excited about the marketing agreement and sees it bringing new opportunities.

“The Anlit supplement line for children presents an innovative concept in combining great taste with wellness benefits,” says Krzysztof Jakubiak, director of public relations at Polpharma. "It complements our Acidolac line for babies and enables us to target the children market as well.”

In addition to being marketed by an established supplement company, Anlit's children's line will enter an expanding market for supplements. Poland's market for supplements is growing between 12% and 15% a year, despite the economic downturn, according to a study by PMR Publications. 

The vitamins are certified kosher and do not contain preservatives.

Wednesday, November 11, 2009

Anlit launches probiotic supplement for kids

A probiotic supplement is Anlit's latest new product for children. The supplement, which enhances the health of the immune and digestive systems, was developed in close cooperation with Danisco, a food ingredient company now part of Dupont.

Like many of Anlit's products, the supplement is shaped like a small, bite-size teddy bear and has a vanilla flavor. The active ingredient is HOWARU, a probiotic formulation developed by Danisco.

“We are very proud to co-develop with Danisco a high-value and healthy probiotic product for children,” says Shai Karlinski, vice president of sales and marketing at Anlit. “This move is in line with our mission to build up a market for our supplements for children and become a leading manufacture in this market."

The market for products boosting the immune system is growing, with supplements containing probiotics leading the trend, according to Innova Market Insights. This is partly due to rising fears about a global influenza epidemic.

Anlit's new supplements contains two of the most popular and highly researched types of probiotics -- lactobacillus acidophilus and bifidobacterium. Both strains of probiotics promote the growth of helpful bacteria in the digestive systems, which, in turn, also enhances the immune system and overall health.

The new supplements is certified kosher and contains no artificial flavors or colors.

Monday, April 13, 2009

Popular Yomi omega 3 supplement to hit European market

Anlit's Yomi yogurt-based children's omega 3 supplement will soon be sold in Europe. The bear-shaped chewable capsules look like candy and appeal to children, and have been on the Israeli market for some time.

"Our challenge was to create a product with omega 3 that kids would like to eat,” says Shai Karlinski, vice president of marketing for Anlit. “Following the success this supplement received in Israel, we decided to market it also to leading retailers and to dietary supplement and food companies in Europe.”

Omega 3 is very important to children, whose brains are rapidly developing. Not only is omega 3 needed for normal brain development and function, but adequate amounts of omega 3 have been shown to decrease symptoms association with Attention Deficit Hyperactivity Disorder.  About 7% of children around the world have ADHD, many of them in Western countries, where diets often lack sufficient omega 3.

Children often do not like the foods containing higher levels of omega 3, including fish, flax seeds and walnuts.

“Children in particular are sensitive to taste and smell, and don’t necessarily care about eating healthy foods”, explains Karlinski. “With Yomi from Anlit, we can offer parents a delicious yogurt supplement that is bear-designed, contains omega 3 and that kids would love.”

Like all of Anlit's products for children, the supplements do not contain preservatives or artificial flavors and colors and are certified kosher.