Anlit Advanced Nutrition Supplements trademark bear-shaped Yomi vitamins and supplements for children are coming to the Polish market. Anlit will distribute all of its Yomi products through Polish company Laboratoria Natury, also owned by parent company Maabarot Products.
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| Yomi Dietary Supplement |
The market for supplements continues to grow in Poland, at about 9% to 15% a year, according to PMR Publications. The growth stems from growing interest in self-treatment options, a healthier lifestyle and herb-based products.
“The launch of Anlit’s products in Poland is in line with our strategy of further strengthening our hold in the rapidly developing Central and Eastern European market,” says Shai Karlinski, vice president of marketing at Anlit. “Demand in the Polish market is growing fast as parents are looking for high quality, tasty and easy–to-use supplements to help improve their kid’s health and nutrition.”
Anlit's products are currently distributed in 15 countries around the world. They target needs such anemia, immune system development and brain development. Supplements include ingredients such as vitamin C, iron and other unique nutritional compounds specially developed by Anlit and its partners. The Yomi line of products comes in bear-shaped chewable tablets, flavored with chocolate and vanilla.
Anlit's new all-natural vitamins for babies and toddlers will soon join Poland's growing market for children's dietary supplements.
Polish company Polpharma will exclusively market the children's vitamins and they will be available at pharmacies throughout Poland, according to a recently signed agreement. The vitamins, which taste good, will join Polpharma's Acidolac line of supplements for babies.
Anlit has confidence that Polpharma, through its Medana subsidiary, will successfully market and sell the vitamins, which contain no artificial flavors or colors. Polpharma's Medana unit specializes in marketing and selling vitamins and other natural supplements.
“We are convinced that Polpharma, with the firm reputation it built over the decades and its very strong presence in the dietary supplements market, offers added-value products and services," says Shai Karlinski, vice president of marketing for Anlit. "This is an important parameter in choosing a partner to market our products."
Polpharma is also excited about the marketing agreement and sees it bringing new opportunities.
“The Anlit supplement line for children presents an innovative concept in combining great taste with wellness benefits,” says Krzysztof Jakubiak, director of public relations at Polpharma. "It complements our Acidolac line for babies and enables us to target the children market as well.”
In addition to being marketed by an established supplement company, Anlit's children's line will enter an expanding market for supplements. Poland's market for supplements is growing between 12% and 15% a year, despite the economic downturn, according to a study by PMR Publications.
The vitamins are certified kosher and do not contain preservatives.
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